Following an exclusive launch, The Perfume Shop recorded that it sold one bottle of Girlfriend every minute in the opening week, making it one of the business’ bestselling celebrity scents.
On top of the in-store success, the store saw a dramatic increase in online traffic with the launch producing an increase in sales of 132% compared to this time last year.
Die hard Beliebers camped outside The Perfume Shop stores nationwide and swarmed high streets across the country as they eagerly awaited the launch of the teen idols fab new fragrance.
Culled from Daily Mail
Written by Adewunmi Akinpelu
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